Anthony Hickman

About Me

Anthony Hickman is a digital marketing consultant with a strong academic foundation and hands-on experience, poised to make an impact in the fintech and marketing sectors. After earning an MLitt in Marketing from the University of St Andrews and a BSc in Psychology from the University of Abertay, Anthony launched his career by focusing on data-driven strategies that align with the fast-evolving landscape of digital marketing. His ability to combine creative marketing approaches with a deep understanding of consumer psychology makes him a valuable asset to companies looking to build stronger customer connections and improve engagement.

In his previous role at Philoshopic, Anthony gained significant experience in managing social media campaigns, delivering market insights, and shaping brand identities. Now transitioning to his second professional role, Anthony is particularly interested in the fintech industry, where the application of artificial intelligence (AI) and machine learning (ML) is revolutionizing marketing. He has a keen interest in exploring how these technologies can enhance customer experiences, personalize interactions, and streamline marketing operations for financial services companies.

Anthony’s certifications in Google Analytics and HubSpot, coupled with his passion for innovation, allow him to excel at identifying emerging trends in fintech and translating them into actionable marketing strategies. As he continues to develop his career, Anthony is committed to helping businesses leverage modern marketing techniques and data analytics to grow their digital presence and succeed in an increasingly competitive market.